Cohort analysis for a property portal
Cohort analysis for a property portal. Modelled the data and built the reporting layer. Data quality checks catch broken pipelines before anyone reads a bad number.
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Yuki Tanaka
Data Analyst - Marketing Attribution & Cohort Analysis
Rate
$58.00/hr
JPAvailable for work0 contracts completedNo reviews yet
About
I spent four years on Rakuten's marketing analytics team before going freelance in 2024. My specialty is untangling attribution: for a recent D2C skincare client I rebuilt their cohort reporting and found that a third of their 'organic' signups were actually driven by a coupon site. I write SQL that other analysts can read six months later.
Portfolio
03 filedExecutive dashboard for a legal-tech startup
Executive dashboard for a legal-tech startup. Modelled the data and built the reporting layer. Reporting that took two days each week now runs itself overnight.
Analytics warehouse for an education platform
Analytics warehouse for an education platform. Modelled the data and built the reporting layer. The leadership team reads one dashboard instead of four spreadsheets.
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